Our guiding principles
We treat each other and the people we serve with respect, kindness and professionalism.
- It’s not about us. We make it about the audience and give them a reason to care.
- We do the right thing – even when it’s hard. We always work toward honesty, fairness and transparency.
- We use objective-based strategies and messages. We ask ourselves and division leadership, “What’s the purpose?” and “What do you want to accomplish?” before we begin a communication project.
- We provide rapid response. We take advantage of opportunities when they present themselves.
- We look beyond the hood. We aim to see the rest of the road and prepare for what’s to come.
- We embrace change. We don’t do something because we have always done it that way.