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NEWS RELEASE

Bruce Gordon, Director of Communications
CONTACT:
Nick Carpenter  651-201-7569
nicholas.carpenter@state.mn.us
 
 
FOR IMMEDIATE RELEASE
October 03, 2013
New "Yearbook" Teen-Focused Video Supports Launch of Click it or Ticket Enforcement

​ST. PAUL, Minn. — Drivers and passengers — including in the back seat — are reminded to buckle up  as extra Click It or Ticket seat belt patrols take to the roads statewide Oct. 4–19. To launch the campaign, the Minnesota Department of Public Safety Office of Traffic Safety rolled out a new video that focuses on teenage unbelted traffic deaths.

The 30-second video, “Yearbook,” debuted on Twitter Oct. 3 and features the faces of real Minnesota teenagers whose yearbook photos are marked up by the pen of a peer. View the video at http://youtu.be/FpjJt9-JvjQ

Each year in Minnesota, more than half of the teenagers killed in crashes were not buckled up. There were 102 teen vehicle occupant deaths during 2010–2012 and only 42 were belted.

“Teenagers are at greatest risk on the road due to their driving inexperience and their low seat belt compliance,” says Gordy Pehrson, DPS Office of Traffic Safety youth programs coordinator. “Parents must reinforce that their teens belt up, and we need teens to be the voice of reason in a vehicle to remind other passengers to buckle up.”

Click It or Ticket Enforcement
Nearly 400 Minnesota agencies will be increasing patrols to encourage motorists to buckle up during the campaign. In a similar campaign in May, 10,342 motorists were ticketed for seat belt violations.

Unbelted motorists continue to represent a significant amount of Minnesota’s traffic fatalities, especially in Greater Minnesota. In the last three years on Minnesota roads (2010-2012):

  • 852 motorists died in crashes, of which 361 (42 percent) were not buckled up.
  • 171 (49 percent) of the 361 unbelted deaths were motorists ages 16–29.
  • 302 (84 percent) of the 361 unbelted deaths occurred outside the seven-county Twin Cities metro area.

“The goal of seat belt enforcement is to encourage motorists to make safe decisions,” says Donna Berger, DPS Office of Traffic Safety director. “When a motorists is not buckled up, a crash that could have resulted in minor or no injuries can turn into something serious and deadly.”

Drivers, Passengers — Including in the Back Seat — Must Be Belted
In Minnesota, drivers and passengers in all seating positions, including in the back seat, are required to be buckled up or seated in the correct child restraint. Officers will stop and ticket unbelted drivers or passengers. Seat belts must be worn correctly — low and snug across the hips; shoulder straps should never be tucked under an arm or behind the back.

The Importance of Buckling Up
In a crash, odds are six times greater for injury if a motorist is not buckled up.

In rollover crashes, unbelted motorists are usually ejected from the vehicle. In most cases, the vehicle will roll over the ejected motorist. Often, unbelted motorists will crack teeth out on steering wheels or break their nose, and even slam into and injure or kill others in the vehicle.

Minnesota Child Car Seat Law and Steps
Minnesota statute requires children under age 8 to ride in a federally approved car seat or booster, unless the child is 4 feet 9 inches or taller. Here are the restraint steps a child should progress through as they age and grow:

  • Rear-facing infant seats — Newborns to at least 1 year and 20 pounds; recommended up to age 2. It is safest to keep a child rear-facing as long as possible.
  • Forward-facing toddler seats — Age 2 until the child has outgrown the size/weight limit. Keep a child in this restraint as long as possible.
  • Booster seats — Use once outgrown a forward-facing harnessed restraint; safest to remain in a booster until 4 feet 9 inches tall, or at least age 8. Boosters help seat belts fit properly and are the law in Minnesota.
  • Seat belts — A child is ready for an adult seat belt when they can sit with their back against the vehicle seat, knees bent comfortably and completely over the vehicle seat edge without slouching, and feet touching the floor. Children 4 feet 9 inches tall or taller can correctly fit in a lap/shoulder belt.

About the Minnesota Department Public Safety
The Minnesota Department of Public Safety (DPS) comprises 11 divisions where 2,100 employees operate programs in the areas of law enforcement, crime victim assistance, traffic safety, alcohol and gambling, emergency communications, fire safety, pipeline safety, driver licensing, vehicle registration and emergency management. DPS activity is anchored by three core principles: education, enforcement and prevention.

About the Office of Traffic Safety
The Minnesota Department of Public Safety Office of Traffic Safety (OTS) designs, implements and coordinates federally funded traffic safety enforcement and education programs to improve driver behaviors and reduce the deaths and serious injuries that occur on Minnesota roads. OTS also administers state funds for the motorcycle safety program and for the child seats for needy families program.

OTS is an anchoring partner of the state’s Toward Zero Deaths (TZD) traffic safety initiative. A primary vision of the TZD program is to create a safe driving culture in Minnesota in which motorists support a goal of zero road fatalities by practicing and promoting safe and smart driving behavior. TZD focuses on the application of four strategic areas to reduce crashes — education, enforcement, engineering and emergency trauma response.

Office of Traffic Safety Highlights

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445 Minnesota Street, Suite 100 | Saint Paul, Minnesota 55101-5155 | dps.mn.gov