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Bruce Gordon, Director of Communications
Nick Carpenter  651-201-7569
May 22, 2013
St. Michael Teen Wins "Buckle Up & Pay Attention" TV PSA Contest
Two-time winner receives $1,000 Grand Prize Courtesy of AAA

ST. PAUL, Minn. — Defending champion Eli Guillou of St. Michael Albertville High School is the winner of the 2013 Buckle Up and Pay Attention, Teens! TV Commercial Challenge—a contest aimed at raising awareness of the dangers associated with distracted driving and the importance of wearing a seat belt. The event is coordinated by the Minnesota Department of Public Safety (DPS) Office of Traffic Safety and sponsored by AAA.

Guillou, who also won first place in last year’s Buckle Up, Teens! TV Commercial Challenge, will receive $1,000 from AAA. DPS will air the winning PSA statewide during the MTV Video Music Awards this summer. To view the winning spot and the three other finalists, visit

Guillou received 3,159 (51 percent) of the total 6,252 votes during the voting period that started May 6.

The conclusion of the contest is timed with enhanced statewide Click It or Ticket seat belt patrols through June 2. In the last three years (2010-2012), there have been 361 unbelted deaths on Minnesota roads; 152 (42 percent) of the victims were ages 16-29.

AAA also will award second- and third-place winners with $600 and $400, respectively.

First Place — “Nightmare” (3,159 votes)
Eli Guillou, St. Michael Albertville High School, St. Michael

Second Place — “Break Up Text” (2,459 votes)
Drue Lindstrom, Stillwater Area High School, Stillwater

Third Place — “Think Now Text Later” (283 votes)
Dalton Foss, Adam Dullinger, Alex Duba, Sartell High School, Sartell

Fourth Place — “Just One Word” (261 votes)
Matt Dorn, Sartell High School—Sartell

Traffic crashes are the leading cause of death for teens in Minnesota due to driver inexperience, risk-taking behavior, distractions, nighttime driving, speeding and seat belt non-use.

DPS urges parents to talk to their teens about the life-saving importance of seat belts, and the dangers and consequences of speeding, distracted driving and alcohol use.

Parents are encouraged to continue to provide supervised experience for their teen driver in a variety of conditions and road types and use a parent-teen driver contract to establish road rules, and follow through with consequences.

About the Minnesota Department Public Safety
The Minnesota Department of Public Safety (DPS) comprises 11 divisions where 2,100 employees operate programs in the areas of law enforcement, crime victim assistance, traffic safety, alcohol and gambling, emergency communications, fire safety, pipeline safety, driver licensing, vehicle registration and emergency management. DPS activity is anchored by three core principles: education, enforcement and prevention.

About the Office of Traffic Safety
The Minnesota Department of Public Safety Office of Traffic Safety (OTS) designs, implements and coordinates federally funded traffic safety enforcement and education programs to improve driver behaviors and reduce the deaths and serious injuries that occur on Minnesota roads. OTS also administers state funds for the motorcycle safety program and for the child seats for needy families program.

OTS is an anchoring partner of the state’s Toward Zero Deaths (TZD) traffic safety initiative. A primary vision of the TZD program is to create a safe driving culture in Minnesota in which motorists support a goal of zero road fatalities by practicing and promoting safe and smart driving behavior. TZD focuses on the application of four strategic areas to reduce crashes — education, enforcement, engineering and emergency trauma response.

Office of Traffic Safety Highlights



445 Minnesota Street, Suite 100 | Saint Paul, Minnesota 55101-5155 |