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NEWS RELEASE

Bruce Gordon, Director of Communications
CONTACT:
Nathan Bowie  (651) 201-7571
nathan.bowie@state.mn.us
 
 
FOR IMMEDIATE RELEASE
May 20, 2013
State Road Deaths Top 100 for the Year
Click It or Ticket Seat Belt Enforcement Starts Today, on the Roads through Holiday Weekend
ST. PAUL —Minnesota traffic deaths in 2013 have topped the 100-death milestone, according to the Minnesota Department of Public Safety (DPS) Office of Traffic Safety. Officials are urging motorists to buckle up as a statewide Click It or Ticket seat belt enforcement campaign starts today, leading into the historically deadly summer driving season.
 
The 2013 preliminary count of 102 is slightly above the 96 deaths reported at this time in 2012. At this rate, DPS projects around 400 deaths for 2013. In 2012, the 100-death mark was reached near the end of May. The final 2012 count will be announced in June.
 

“The key to stopping these preventable deaths begins with every motorist buckling up,” says Donna Berger, DPS Office of Traffic Safety director. “A seat belt is your number-one defense against the spike of drunk, distracted and speeding drivers that we see in the summer.”

Of the 102 deaths to-date in 2013, there have been 85 vehicle occupants killed and at least 30 were not belted.

Crash Victims Memorial Website Adds Perspective to the Numbers

The DPS MinnesotaCrashVictims.org memorial website provides a dramatic representation of the lives lost on state roads and “goes beyond the stats,” according to state traffic safety officials. DPS is reminding Minnesotans about the site to stress safe driving behaviors prior to the deadly summer driving season.

“Stats and numbers can’t compare to the heartbreaking realities of crash victims,” says Berger. “These stories connect people to the real life-and-death consequences of unsafe driving.”

The site allows crash victims’ families to present an intimate and meaningful remembrance of a loved one, while educating visitors of the site about traffic safety. The site requires families to enter victim crash details, such as seat belt or helmet use, and impaired or distracted driving, to enhance the education component.

The site allows families to connect with others who have entered a memorial, and gives visitors an opportunity to post photos and offer remembrances in a victim’s guestbook.

About the Minnesota Department Public Safety

The Minnesota Department of Public Safety (DPS) comprises 11 divisions where 2,100 employees operate programs in the areas of law enforcement, crime victim assistance, traffic safety, alcohol and gambling, emergency communications, fire safety, pipeline safety, driver licensing, vehicle registration and emergency management. DPS activity is anchored by three core principles: education, enforcement and prevention.

About the Office of Traffic Safety

The Minnesota Department of Public Safety Office of Traffic Safety (OTS) designs, implements and coordinates federally funded traffic safety enforcement and education programs to improve driver behaviors and reduce the deaths and serious injuries that occur on Minnesota roads. OTS also administers state funds for the motorcycle safety program and for the child seats for needy families program.

OTS is an anchoring partner of the state’s Toward Zero Deaths (TZD) traffic safety initiative. A primary vision of the TZD program is to create a safe driving culture in Minnesota in which motorists support a goal of zero road fatalities by practicing and promoting safe and smart driving behavior. TZD focuses on the application of four strategic areas to reduce crashes — education, enforcement, engineering and emergency trauma response.

Office of Traffic Safety Highlights

• A statewide and nationwide Click It or Ticket seat belt enforcement effort is on roads now: http://rockthebelt.org/clickit/

• Voting ended May 19 for the 2013 Buckle Up and Pay Attention, Teens TV Commercial Challenge; the winner will be announced this week: http://rockthebelt.org/buckleupteens/.

• Motorcycle rider training courses are available for new and experienced riders — register at motorcyclesafety.org, https://dps.mn.gov/divisions/ots/mmsc/Pages/default.aspx.

• OTS is investing federal grants totaling more than $7 million to 317 law enforcement agencies and community partner groups for enforcement and education campaigns, Oct. 2012–Sept. 30, 2013.

• OTS news archive: https://dps.mn.gov/divisions/ots/Pages/news.aspx.

• OTS PSA archive: https://dps.mn.gov/divisions/ots/audio-visual-library/Pages/default.aspx.

 
 
#ClickItorTicket
 
 
445 Minnesota Street, Suite 100 | Saint Paul, Minnesota 55101-5155 | dps.mn.gov