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Click It or Ticket Seat Belt Enforcement Media/Outreach Materials

October Click It or Ticket Enforcement

Post-enforcement media

Oct. 27–30
 

Media and Outreach Materials

 

Promotional Materials

Order items at no charge on the OTS online catalog including: Window clings, banners (limited quantities); yard signs with stakes (limited quantities); posters; Post-It notes.
 

Fact Sheets

Find 2010-2012 county-specific and teen-specific seat belt facts sheets on the "Reports/Statistics" page under the "County Specific Fact Sheets" link.
Use these facts to customize news releases.
 

News Releases

Customize news releases and distribute to media prior, during and following the enforcement.
 

Media Talking Points

Talking points — review and reference for media interviews.
Media backgrounder — provide to media to help guide interview questions.
News conference scripts — customize for news conferences. (Scroll to find on the "Talking Points" page.)
 

News Conference Ideas

Find ideas to help launch your enforcement effort (scroll to find on the "Talking Points page".)
 
Consider other routes to generate media coverage such as exclusive story ideas: Give local media outlets story ideas to allow reporters to develop a more in-depth story. Consider "saved by the belt" profiles; victims' family interviews; what local teen/SADD groups are doing to educate peers about belt use, etc.
 

Public Service Announcements

Send links of TV, radio and print PSAs to local media outlets and ask them to use during Click It or Ticket. Also provide to high schools and colleges to use. Partners encouraged to share links with colleagues, family and friends.
Radio — "Heights"
Print — "Heights"
 

Teen Outreach

Make outreach efforts to local high schools to communicate seat belt messages — employ the PSAs, promotional materials and PA announcements.
 
PA announcements —scroll to find on the "Talking Points" page. 
 
 

Social Media

Sample social media posts — use on Facebook and Twitter (#ClickItorTicket) and ask community partners, businesses, schools and others to use the messages.
 

Letters to the Editor

Customize and distribute to local print media outlets — find on the "Talking Points" page.