Media and Outreach Materials
Order items at no charge on the OTS online catalog
including: Window clings, banners (limited quantities); yard signs with stakes (limited quantities); posters; Post-It notes.
Find 2010-2012 county-specific and teen-specific seat belt facts sheets on the "Reports/Statistics" page under the "County Specific Fact Sheets
Use these facts to customize news releases.
Customize news releases and distribute to media prior, during and following the enforcement.
Media Talking Points
News Conference Ideas
to help launch your enforcement effort (scroll to find on the "Talking Points page".)
Consider other routes to generate media coverage such as exclusive story ideas: Give local media outlets story ideas to allow reporters to develop a more in-depth story. Consider "saved by the belt" profiles; victims' family interviews; what local teen/SADD groups are doing to educate peers about belt use, etc.
Public Service Announcements
Send links of TV, radio and print PSAs to local media outlets and ask them to use during Click It or Ticket. Also provide to high schools and colleges to use. Partners encouraged to share links with colleagues, family and friends.
Make outreach efforts to local high schools to communicate seat belt messages — employ the PSAs, promotional materials and PA announcements.
Sample social media posts
— use on Facebook and Twitter (#ClickItorTicket) and ask community partners, businesses, schools and others to use the messages.
Letters to the Editor
Customize and distribute to local print media outlets — find on the "Talking Points