MMSC conducts rider surveys to measure behavior change in response to promotional campaigns and other topics related to motorcycling.

The most recent survey was conducted in 2011, to measure behavior change in response to the MMSC’s rider conspicuity campaign conducted 2008 through 2010. Minnesota rider demographic data also was obtained in this survey.

Among the 3,000 motorcycle owners randomly selected for the survey, nearly 50 percent responded.